10 Reasons Why Original Content is Essential for SEO Success

10 Reasons Why Original Content is Essential for SEO Success

Renato Carabelli
April 8, 2023
Contents, SEO
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At 7 Cats, we have accumulated over 16 years of experience in SEO and content production. Throughout our history, we have found that original content is crucial for being recognized by Google and other search engines as a reliable source and, thus, ranking in top positions. Therefore, we present 10 key points that will help you understand the importance of investing in the creation of original content for your project.

Here are 10 of the main reasons to create original content:

Quality algorithms: Google uses advanced algorithms to assess the quality and originality of content. Sites with original and relevant content have a higher chance of being considered high quality and, consequently, appearing in the top search results.
Penalties for duplicate content: Google penalizes websites with duplicate or plagiarized content, decreasing their position in search results and even potentially removing the site from Google’s indexes.

Expertise, Authority, and Trustworthiness (E-A-T): Content that demonstrates expertise, authority, and trustworthiness in a specific topic is valued by Google. Original and well-researched content contributes to establishing your website’s E-A-T.
Increased dwell time: Original and engaging content encourages visitors to spend more time on your website. Google considers this factor when assessing the quality of a page.
User engagement: Original and useful content fosters user engagement, resulting in comments, social media shares, and inbound links. All of these aspects are factors that Google considers for ranking.
Content updates: Google prefers websites that regularly update with original and relevant content. Frequent updates indicate that the website is active and committed to its audience.
Variety of content: Original content can take many forms, such as blog articles, infographics, videos, and more. Offering a variety of quality content increases the chances of achieving a higher ranking in search results.
Differentiation from competitors: By creating original content, you differentiate yourself from your competitors and position yourself as a leader in your niche, which can result in a higher ranking in search results.
Keywords and optimization: Original content allows you to research and use relevant, low-competition keywords, which can improve your positioning in searches and increase your website’s visibility.
Organic growth: Original and quality content attracts more visitors organically, which in turn can increase the number of inbound links and your site’s authority. These are factors that Google considers when determining the position in search results.

Conclusion: Investing in original content creation is a key strategy for SEO success. Not only does it allow you to stand out from your competitors and increase the authority and trustworthiness of your site, but it is also essential for being recognized by Google and other search engines as a reliable and high-quality source. By following these 10 key points, you will understand the importance of original content and make informed decisions to invest in your content generation project. Ensuring your website is filled with original and valuable content is essential for attracting visitors, fostering user engagement, and ultimately, ranking in top positions in search results.