Connecting Digital and Offline: Avoiding Divorce in Multichannel Marketing
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Renato Carabelli
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April 8, 2023
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Marketing
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Discover how to maintain cohesion between digital and offline strategies in multichannel marketing through this article. Learn from luxury brand Burberry’s experience and gain practical solutions to avoid the “divorce” between digital and offline marketing. Ensure your business’s long-term success in a multichannel marketing world with the tips provided. Don’t miss out on these valuable insights!
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CRM Perfex: Tools to manage leads
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Renato Carabelli
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April 8, 2023
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Courses
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0 Comments
Connecting digital and offline in multichannel marketing is essential to maintain brand cohesion and provide a consistent customer experience. Companies can tackle this challenge through constant communication, central coordination, and the integration of technologies and data.
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Measurement and Analysis in Digital Marketing: Tools and Tactics for Success
This article discusses key aspects to improve measurement and analysis in digital marketing, including the importance of measurement, data centralization, selection of key indicators, and the evolution of metrics and reports. Optimize your marketing campaigns by following this practical guide.
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10 Reasons Why Original Content is Essential for SEO Success
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Renato Carabelli
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April 8, 2023
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Contents, SEO
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0 Comments
Original content is essential for SEO success, as Google values the quality, authority, and trustworthiness of websites. Investing in unique and relevant content helps differentiate from the competition and rank higher in search results.
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The success of Peru Deportes: digital transformation and automation in commercial areas for small teams
Peru Deportes utilized digital transformation and automation to optimize their commercial operations. They implemented marketing automation, CRM, and messaging tools, leading to website growth and successful customer re-engagement.
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The hidden opportunity in Google Maps for businesses with multiple locations.
This article emphasizes the importance of businesses taking control of their listings on Google Maps to maintain a positive online reputation. Some businesses may not realize they have auto-generated listings on Google Maps and miss the opportunity to respond to customer requests and reviews. Effectively managing Google Maps listings can help improve a company’s visibility and attract more customers.
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Geomarketing, reviews and Google Maps
It is essential for businesses with physical locations to manage their presence on Google Maps, as this allows customers to find the business, learn more about it, and leave comments and reviews. Companies with a rating of 4 stars or more are more likely to attract customers, and online reviews have a significant impact on consumer purchasing decisions.
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Advantages of digital transformation in the commercial area of an insurance broker.
The digital transformation in sales of an insurance company can improve efficiency and productivity by automating processes and saving time in prospecting and customer service. This allows sellers to focus on selling and the sales team to improve their offer. Benefits include better lead management, increased collaboration between teams, and improved customer service quality. Furthermore, digital transformation in sales can be the first step towards a broader digital transformation in other areas of the company.
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The power of originality: increasing your website traffic with unique content
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Renato Carabelli
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April 7, 2023
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Blog, Contents
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0 Comments
The generation of original and high-quality content on a website is essential to attract visitors, improve the position in search engines, and establish brand authority. It is important to research and use relevant keywords for the content, as well as properly configure the search engine optimization (SEO) of the page, including a clear and easy-to-navigate structure, appropriate meta descriptions and titles, optimized images, and reduced loading times to enhance user experience and online visibility.
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