INSIGHTS

Business insights and articles written by our team of world-class professionals

Guide: Make a Mautic form show in two columns (works for Landing Pages and Embeds)

1) What you’ll do (summary) In each Form Field → Attributes → Field container attributes, add class=”half” for fields you want side-by-side, and class=”full” for fields that must span both columns (textarea, message, submit). Add a small CSS block that turns the form’s inner wrapper into a 2-column grid and respects those classes. Put that CSS either on the Mautic

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Commercial and Sales

Post-Purchase Automation: The Invisible Loyalty Strategy

Most brands chase new buyers while forgetting the ones who already converted. Post-purchase automation changes that — turning every customer into a repeat sale, lowering acquisition costs, and keeping loyalty alive without extra effort.

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Creative business team working together in a busy casual office
Commercial and Sales

Bridging Departments: How Financial Reporting in Marketing and Sales Drives Integration in the Enterprise

In this article, we explore how the integration of management, marketing, sales, and finance through financial indicators and reporting can foster collaboration and success within the company. We address the importance of segmentation and data analysis in marketing and advertising, the effective collaboration between marketing and sales, and the active involvement of management in the process.

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Branding Copyright Design Spaceship Graphic Concept
Marketing

Connecting Digital and Offline: Avoiding Divorce in Multichannel Marketing

Discover how to maintain cohesion between digital and offline strategies in multichannel marketing through this article. Learn from luxury brand Burberry’s experience and gain practical solutions to avoid the “divorce” between digital and offline marketing. Ensure your business’s long-term success in a multichannel marketing world with the tips provided. Don’t miss out on these valuable insights!

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