Bridging Departments: How Financial Reporting in Marketing and Sales Drives Integration in the Enterprise
- Renato Carabelli
- May 3, 2023
- Commercial and Sales, Decision Making, Marketing
- 0 Comments
In this article, we explore how the integration of management, marketing, sales, and finance through financial indicators and reporting can foster collaboration and success within the company. We address the importance of segmentation and data analysis in marketing and advertising, the effective collaboration between marketing and sales, and the active involvement of management in the process.
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