project information
Panka Bistro is a Peruvian restaurant located in Port Chester, New York, that embraces traditional and family recipes passed down through generations to present a range of delicious, authentic Peruvian dishes to its customers.
The goal of the project was to address multiple challenges faced by Panka Bistro, including declining sales, outdated lead generation tools, an unappealing ambience, poor presentation of dishes on the website, and an outdated website that failed to attract customers.
Key Points:
- Conducting online market research to identify potential customers and benchmarks
- Revamping the online presence with a new website, reservation system, and online shop
- Enhancing brand presentation with an updated logo and improved dish presentation
- Centralizing customer inquiries across multiple channels
Services provided in this project included:
- Online market research: Collecting data on potential customers, purchasing power, demographics, and competitor benchmarking
- Website development: Creating a new, visually appealing website tailored to the needs of Panka Bistro
- Reservation system: Implementing a proprietary reservation system to streamline bookings
- Google Maps management: Taking control of the restaurant's Google Maps location to improve online visibility
- Online shop creation: Establishing an online shop on the website, Facebook, Google Merchant, and Instagram to centralize sales channels
- Social media management: Controlling social networks and centralizing customer inquiries across all channels
- Branding and design services: Updating the logo, creating graphic examples, and enhancing dish presentation to attract customers
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The results of the project were impressive: Panka Bistro experienced a twenty-fold increase in web traffic, a noticeable boost in social media traction, an average of two daily bookings, and an appearance on the first page of Google search results for restaurants in Port Chester. The collaboration led to a comprehensive transformation of Panka Bistro’s online presence and brand image, ultimately resulting in improved performance and increased customer engagement.
- Client : Panka Bistro
- Date : December 10, 2012.
- Link : pankabistro.com
- Trade : Restaurant.
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