Strengthening Your Brick-and-Mortar Business Reputation Through Google Maps

Map pointer location on a laptop. 3d illustration

Strengthening Your Brick-and-Mortar Business Reputation Through Google Maps

Renato Carabelli
April 21, 2023
Geomarketing, Google Maps, Marketing, SEO
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Today, most people search for information about businesses and services online before making a purchase decision. If you have a brick-and-mortar business, it is essential to manage your customer relationships through the Google Maps platform. Not only is it a useful tool for customers to find your business and learn more about it, but it also allows them to leave reviews and ratings about their experience.

On average, businesses with ratings of 4 stars or higher on Google Maps are more likely to attract customers. According to a study by BrightLocal, 90% of consumers read online reviews before visiting a business, and 88% trust them as much as personal recommendations. In addition, the same study revealed that 77% of consumers believe that online ratings influence their purchase decisions.

Here are 6 key reasons why it is essential to properly manage your business on Google Maps:

Increases your business visibility: Google Maps helps potential customers easily find your business when searching for services or products in your area.
Improves SEO: Google displays Google Maps results at the beginning of searches, increasing the likelihood that users will visit your business.
Builds trust with consumers: Ratings and reviews on Google Maps influence purchase decisions, and businesses with high ratings generate more trust.

Enhances customer satisfaction: Responding to ratings and reviews allows you to address customer concerns and improve the overall customer experience.
Fosters customer loyalty: By interacting with customers and responding to their comments, you show that you care about their experience and foster loyalty to your business.
Gains valuable insights: Customer reviews and comments provide you with useful information on how to improve your products and services to better meet your customers' needs.

A success story in managing customer relationships through Google Maps is the Chick-fil-A restaurant chain. The company strives to respond to all reviews and comments on Google Maps quickly and effectively, allowing them to maintain a solid and positive online reputation. According to company data, 80% of people searching for restaurants online use Google Maps to do so, further highlighting the importance of having a strong presence on this platform.

Conclusion

Brick-and-mortar businesses must manage their customer relationships through Google Maps. Ensuring a strong presence on Google Maps and effectively responding to all inquiries and complaints is essential to maintaining a solid and positive online reputation.